ELECTRIC EEL BRANDING MANUAL
Electric Eel is a fictional combo laundromat and cyber café. I used a handmade, illustrative style while working on the logo, letterhead set, and branding manual. The logo featured two eels, named Suds and Sips, who live in a washing machine and mug respectively. The idea of cyber café and electric eels felt bright and glowing so neon green, blue, and red became the main color palette for the business. Much of the art lent itself to being made into patterns that brought something new to the different pages of the branding manual while still being cohesive.